Flower Cooperative

Flower Cooperative in Brazil achieves 100% Track and Trace accuracy

The Customer

A leader in the Flower Cooperative sought to improve its distribution operations by using an auto-ID enabled tracking solution for their reusable rack pool that allows their customers to distribute products across Brazil. 

The Challenge

Flower Cooperative provides a highly efficient service utilizing a unique, innovative steel stillage designed to pick, cross-dock and deliver nursery plants to Central Auction Warehouse locations in Brazil.

The customer was looking for a special RFID tag that significantly eliminates errors under the new automated RFID system. At the warehouse cross dock, the time and labor was an intensive task of manually inputting data, because the current RFID tags failures to be read in the fixed RF portals.

The Smartx Solution

The customer commissioned us to design a special UHF Tag to track the steel stillages, which would allow real-time visibility of customer orders across the RFID portals in the warehouse.

After thoroughly reviewing and understanding the deployment process with our customer, Smartx engineers focused on developing a manufacturing method and identifying the steel carts set specifically chosen to withstand the rigors seen in the Flower logistics process to meet the RF performance needs of the very wet application.

The Result

A highly durable RFID core which survives our encapsulating process without any degradation in RF performance when wet. Smartx produced a rugged tag perfect for carts exposed to extremely humid environments.

The customer put the design through a rigorous, multi-month qualification process to ensure the design survived the trauma of the wet environment. During this qualification process, 100% of the tags survived and performed to the specification. The project has now gone and tags are shipping from our São Paulo, Brazil, production facility.

Process optimization:

Automated shipping and receiving management of containers, reducing the time and human error.

Inventory improvement and optimization:

Knowing the asset availability in real time, identifying the non-returnable assets and updating its last known location.

Asset management:

Purchase, life-cycle, cleaning, maintenance, disposal, and other status required by the asset.


Notification and report of unauthorized moves.

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